Showing posts with label The Economist. Show all posts
Showing posts with label The Economist. Show all posts

Friday, September 20, 2013

The Economist

The Economist explains itself...


I'm most frequently asked about The Economist: Why are your writers anonymousWhy does the Economist call itself a newspaper and not a magazineIs the Economist right or left wing? As we are celebrating our 170th birthday, a number of our writers have decided to answer some of these questions in our popular explainer blog. Other explainers include: how do we decide what to cover? And: why do we choose unusual names for our columnists?

It may be that we have good reasons for calling ourselves a newspaper but almost always, when I ring up people for the first time, I will say I am from the Economist magazine. It makes no sense to announce yourself as writing for the 'Economist newspaper' and initiate a bizarre conversation along the lines of:

"Oh, I read the magazine but I didn't know there was a newspaper as well".
"Well actually it is the same publication but we call it a newspaper..."
"Oh, why is that....?"
Cue long explanation which generally I find makes me sound like a prig for pointing out to loyal readers that they have been assuming they've had a magazine subscription for the last 20 years. No thanks. So I'm probably breaching some internal protocol, except I know a former deputy editor who had exactly the same problem and had solved it the same way, but I always say I'm from the Economist magazine. Even though its a newspaper.

Great. Glad we've cleared that up then.